New M.A.C Hello Kitty Mascara Volume Waterproof Cosmetic Make up It builds dramatically longer, thicker and glossier looking lashes.It builds and strengthens lashes with a vegetable-derived protein and contains panthenol to condition the lashes. The softer fiber of the football-shaped brush delivers maximum payoff. Mascara doesn't clump or smudge, is ophthalmologist tested and designed to be long-wearing.